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What is practice branding?

Practice branding lets your practice show its own logo and a single brand color on the Elation-hosted pages and emails that your patients see. You set it up in Practice Settings, and it carries across every patient-facing surface so your practice looks consistent from your own website through to scheduling, forms, payments, and email. Branding has two parts:
  • Practice logo. A PNG or JPG image that replaces the Elation mark in the header of each patient-facing surface, shown next to your practice name.
  • Brand color. One color that themes the key moments on each surface, such as the primary buttons, the booking step indicator, the patient forms progress bar, and a color bar across the top of payment pages and emails.
You can set up a logo, a color, or both. With nothing set, every surface looks exactly as it does today, with standard Elation branding. Your practice has one logo and one brand color, and they apply across your whole practice. Branding for an individual location or workspace is not available at this time.

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Why is practice branding valuable?

Patients move from your practice’s own website into Elation-hosted pages, and they read those pages as an extension of your practice. Showing your logo and color keeps that experience continuous, so a patient booking an appointment, filling out a form, or paying a bill sees your practice rather than a generic page.

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Where your branding appears

Once your branding is published, it appears on these patient-facing surfaces:
Branding applies only to patient-facing surfaces. It does not change the Elation EHR that your staff use, and it does not change Patient Passport.

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How branding works

You manage branding from Practice Settings > Branding. There you can upload a logo, choose a brand color, and see a live preview of how each surface will look. Your changes stay private as a draft until you publish them, so patients only ever see branding you have chosen to make live. The Practice Settings Branding page showing the Practice Branding card with the practice logo, a brand color, a Publish button, a banner noting the branding is not live yet, and preview tabs for Emails, Booking site, Payments, Forms, and Memberships in desktop and mobile views. For step-by-step setup instructions, see the Practice Branding Guide.

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Frequently Asked Questions

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Do I have to set both a logo and a color?

No. You can publish a logo on its own, a color on its own, or both together. Whatever you do not set keeps the standard Elation appearance.

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Will my branding show up before I am ready?

No. Branding stays a private draft until you publish it. Patients only see branding after you publish, and they never see a draft.

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Does branding change what my staff see in the EHR?

No. Branding applies only to the patient-facing pages and emails listed above. The staff-facing Elation EHR is unchanged. For more questions, see Practice Branding — Frequently Asked Questions.